Digital Marketing Executive

Published date: 2024/01/10
  • Location: Mumbai, Maharashtra, India
Job responsibilities
• Making campaign plans & strategies to generate quality leads & traffic on website
• Increasing the brand awareness through organic and paid strategies
• Handling social media campaigns for objective likes Brand Awareness, Reach & Engagement, Audience Acquisition, Lead Generation, Website Traffic, etc
• Executing Google ads campaigns for quality Lead Generation
• Reaching the Daily, Weekly & Monthly estimated target
• Creating a framework and evaluating goals for every campaigns
• Retargeting campaigns based on the best valuable insights acquired through campaigns.
• Drive continuous improvement & optimization through experimentation, conversion rate optimization, retention and re-engagement activities
• Reporting of channel metrics, goals & other KPI’s on weekly and monthly basis
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

Requirement
• 2-3 years experience in strategizing & executing lead ad campaigns on Facebook, Instagram & Google
• Experience in real estate is a must
Company Name: BrandSwitch

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