Digital Marketing Executive
Published date: 2024/01/10
- Location: Gurugram , Haryana, India
Roles & Responsibilities:
• Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns
• Conduct Thorough Keyword Analysis
• Continually optimize PPC Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Write compelling Ad copy with a focus on driving conversions
• Optimize existing PPC campaigns for new clients
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking Retargeting Pixels
• Conduct in-depth competitive analysis within our clients locations and industries
• Research to stay on top of the latest trends in PPC advertising
Qualifications & Skills:
• Digital Marketing
• Social Media Marketing
• Self-Starter, Self-Motivated Work Ethic
• Critical, Forward Thinker
• Google Ads Certified
• Google Analytics Certified
• Strong creative writing skills
• Proficiency in Google Docs, Word, Excel, and PowerPoint
• Highly organized and must be able to multi-task, handling several tasks/projects at one time.
• Experience with Programmatic Advertising considered a plus
• Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns
• Conduct Thorough Keyword Analysis
• Continually optimize PPC Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Write compelling Ad copy with a focus on driving conversions
• Optimize existing PPC campaigns for new clients
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking Retargeting Pixels
• Conduct in-depth competitive analysis within our clients locations and industries
• Research to stay on top of the latest trends in PPC advertising
Qualifications & Skills:
• Digital Marketing
• Social Media Marketing
• Self-Starter, Self-Motivated Work Ethic
• Critical, Forward Thinker
• Google Ads Certified
• Google Analytics Certified
• Strong creative writing skills
• Proficiency in Google Docs, Word, Excel, and PowerPoint
• Highly organized and must be able to multi-task, handling several tasks/projects at one time.
• Experience with Programmatic Advertising considered a plus
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