Digital Marketing Executive

Details about the company: ADEC Infocomm is a IT Services and IT Consulting organization which delivers efficient, automated solutions and full digital transformations through custom products and enterprise implementations. Our clients include leaders in the publishing, educational technology, finance, and legal sectors. We are experienced Professionals that manage large turnkey projects. Our goal is to work with our clients in reducing their TCO year after year based on a methodology that relies on knowledge management and framework-based development. This is a Value Through Vision. Role and responsibilities Build, plan and implement the overall digital marketing strategy Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Manage all digital marketing channels Measure ROI and KPIs Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics Monitor competition and provide suggestions for improvement Requirements 3-6 years of experience as a Digital Marketing Executive Good knowledge of all different digital marketing channels Good knowledge and experience with online marketing tools and best practices 3-6 years of hands-on experience with SEO/SEM, Google Analytics and CRM software Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Familiarity with web design Great interpersonal and communication skills Mode of work: Remote Notice period: Immediate to 15 days