Digital Marketing Executive

DME JD Experience 3 Years of experience Education graduation 10 2 3 or equivalent from a recognized university educational institution recognized by UGC AICTE DEC AIU State Government in any discipline Training courses certificate from recognised DM organisations Planning digital marketing campaigns including web SEO SEM email social media and display advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Job Brief If you live and breathe digital marketing we want to talk to you We are looking for a Digital Marketing Manager to develop implement track and optimize our digital marketing campaigns across all digital channels Digital Marketing role understandingYou should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution Digital marketing managers will work with the marketing team supporting teams such as programmers and vendors to launch campaigns on time and on budget Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns Design build and maintain our social media presence Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate Requirements and skills BS MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate Experience in optimizing landing pages and user funnels Experience with A B and multivariate experiments Solid knowledge of website analytics tools e g Google Analytics NetInsight Omniture WebTrends Working knowledge of ad serving tools e g DART Atlas Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML CSS and JavaScript development and constraints Strong analytical skills and datadriven thinking Uptodate with the latest trends and best practices in online marketing and measurement