Digital Marketing Executive

Digital Marketing Executive responsibilities include: - Assisting in the formulation of strategies to build a lasting digital connection with consumers - Planning and monitoring the ongoing company presence on social media - Launching optimized online advertisements to increase company and brand awareness Job brief We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. Responsibilities - Assist in the formulation of strategies to build a lasting digital connection with consumers - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) - Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword image optimization etc.) - Provide creative ideas for content marketing and update website - Collaborate with designers to improve user experience - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Acquire insight in online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies and vendors Requirements and skills - Proven experience as Digital Marketing Executive or similar role - Excellent understanding of digital marketing concepts and best practices - Working knowledge of ad serving tools (e.g., DART, Atlas) - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) - Skills and experience in creative content writing - Analytical mindset and critical thinking - Excellent communication and interpersonal skills - BSc/BA in marketing or relevant field Salary: ₹20,000.00 - ₹50,000.00 per month Schedule: - Day shift Ability to commute/relocate: - Howrah, West Bengal: Reliably commute or planning to relocate before starting work (required) Education: - Bachelor's (preferred) Experience: - Digital marketing: 4 years (preferred) - total work: 4 years (preferred