Digital Marketing Executive

About VINOD Steel Since 1963, brand VINOD has been integrated part of every kitchen and home and has a strong presence in India & Internationally. As we are expanding our business & brand visibility online We are looking for a Digital Marketing executive to manage all Digital activities such as Social Media Content Management, SEM & SEO. Find below Job Description and Responsibilities for Digital Marketing Responsibilities: Social Media - Creating Content Plan for the month - Coordinating with Graphic team for creatives - Posting on all social media platforms by using trending #tags - Replying to Comments and query - Finding & Co-ordinating with Influencers for creating contents Search Engine Marketing - Google, Facebook & Instagram Ads - Creating Monthly & Seasonal Strategy for Running campaign - Creating Campaigns - Creating Ad Copies - Coordinating with Graphic team for creatives - Monitor and Optimizing Campaign for best ROI - Weekly Reporting with team and creating further strategy Search Engine Optimization - - Perform ongoing keyword discovery, expansion, and optimization to increase organic traffic - Audit websites and provide technical recommendations for improving SEO visibility by using right snippet & improve CTA - Research new keywords and create content strategy regularly to create new blogs / update previous blogs and product pages. - Create blog topics and create briefs to provide content team for creating blog (Inbound & Outbound team), Audit the content once received from team and Upload / publish blog and onpage seo. - Press Release: Selecting news media for regular Press Release to improve brand visibility - Provide suggestion and guide UI & Designing team to improve Website User Interface & User Experience - Develop and implement link building strategy Improve organic search results for desktop and mobile sites on all major search engines. Communicate & Sourcing of Link Building Agencies for increase backlines - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. - Knowledge / Experience with Google Analytics, Tag Manager, Search console, Google Keyword Tools, Google Data Studio, SEO Tools: SEMRush, Ahref, etc. - Good Knowledge of Snippet, implementing the same on Home Page, Product Page and Blog to improve ranking and traffic - Individuals with Content writing skills will be adding advantage. - The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills Drive implementation and maintenance of title & meta tags, URL redirects, 404 errors, robots.txt file - Google & Facebook Ads: Ad copy creation, Ads Keyword Optimization, Bid Management, Monthly Reports - Educational Background - Relevant training on Digital Marketing - Knowledge of standard and current SEO practices - Experience: Minimum 2 years of experience in Digital Marketing - Excellent communication skills written & verbal - Strong organizational and leadership skills - Analytical mindset with numerical aptitude Salary: ₹25,000.00 - ₹28,000.00 per month Schedule: - Day shift Ability to commute/relocate: - Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required) Education: - Bachelor's (preferred) Experience: - Digital marketing: 1 year (preferred) - total work: 1 year (preferred