Digital Marketing Executive

We are seeking a highly motivated, creative, and detail-oriented Digital Marketing Executive to join our growing marketing team. In this role, you will be responsible for planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate will have a strong understanding of digital marketing tactics, excellent communication skills, and the ability to work both independently and collaboratively with team members.

Responsibilities
• Develop, implement, and manage digital marketing campaigns across various digital channels, including social media, email marketing, SEO/SEM, and display advertising.
• Analyze and optimize campaign performance to maximize ROI and improve customer engagement.
• Monitor and analyze digital marketing metrics, such as click-through rates, conversion rates, and web traffic, using Google Analytics and other analytics tools.
• Stay up-to-date with digital marketing trends, technologies, and best practices, and apply this knowledge to improve our digital marketing efforts.
• Perform keyword research and develop SEO strategies to improve organic search rankings and drive targeted traffic to the website.
• Manage and optimize pay-per-click (PPC) campaigns on Google AdWords, Facebook, and other platforms.
• Work with the design team to create visually appealing digital assets, such as banners, landing pages, and social media graphics.
• Coordinate with the content team to ensure consistent brand messaging and tone across all digital marketing channels.

Qualifications
• Bachelor's degree
• 2-3 years of experience in digital marketing, including experience with SEO, SEM, social media, and content marketing.
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills