Digital Marketing Executive

We are looking for a creative, passionate, experienced and result-driven Digital Marketing Executive to join our marketing team!

The ideal candidate will be responsible for implementing and managing digital marketing strategies, including growth marketing, marketing automation, and paid advertising campaigns, to drive customer acquisition and retention, increase brand visibility, and achieve business objectives.

If this challenging role is something that you are looking for & working in an education & technology start-up interests you, send in your applications right away. We would love to meet you.

Responsibilities
• Design engaging content & creatives for marketing campaigns
• Develop and execute digital marketing strategies to drive customer acquisition and retention, including but not limited to growth marketing, marketing automation, and paid advertising campaigns.
• Manage and optimize paid advertising campaigns, including Google Ads, Facebook Ads, and other digital advertising platforms, to drive traffic, increase conversions, and achieve marketing goals.
• Analyze and report on key performance metrics to measure the effectiveness of digital marketing campaigns and provide insights for continuous improvement.
• Stay up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing, and recommend and implement innovative strategies to enhance our digital presence.
• Conduct market research and competitive analysis to identify new opportunities and recommend strategies to stay ahead in the competitive Edtech market.
• Collaborate with internal stakeholders to ensure consistency and alignment of digital marketing efforts with overall marketing and branding strategies.
• Monitor and manage the marketing automation platform to create and optimize email marketing campaigns, nurture leads, and drive engagement.
• Collaborate with third-party agencies and vendors to implement digital marketing initiatives, track performance, and optimize campaigns as needed.
• Manage and improve online content, considering SEO and Google Analytics

Requirements
• Bachelor's degree in Marketing, Digital Marketing, or a related field with 2-4 years experience in digital marketing.
• Experience with digital advertising platforms, such as Google Ads, Facebook Ads, and other social media advertising platforms.
• Familiarity with marketing automation tools such as Mailchimp, HubSpot, or other.
• Proficient in Google Analytics or other web analytics tools to analyze data and draw insights.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Strong analytical, critical thinking & problem-solving skills, with a keen attention to detail.
• Collaborative mindset and ability to work effectively with cross-functional teams.
• Passion for education and staying updated with the latest Edtech trends and best practices