Digital Marketing Executive

Budding Influencers is an Influencer marketing platform that deals with the Influencer marketing needs of businesses, where we help your business to grow with our community of more than 20,000+ influencers across India. To date, we have served more than 400+ brands for their influencer marketing needs. Some of our brands include Tata Salt, Plum, Dot & Key, Sugar, Pizza Hut, Monginis, Unacademy, and Many More.

Job Title: Digital Marketing Executive

Experience: 06m -2yrs (Preferred experience in same profile)

Location - Oshiwara (Mumbai)

Overview - We are looking for Digital Marketing Executive who will be responsible for creating and implementing digital marketing strategies across a range of channels to drive engagement and growth.

Responsibilities
• Develop and execute digital marketing campaigns across various channels, including social media and events.
• Develop performance marketing campaigns across a range of channels such as paid search, ads, Facebook / social media ads, re-targeting, display, and affiliate programs
• Work with Google, Facebook and other portal to determine areas of opportunity and drive customer acquisition improvements through constant optimizations
• Email marketing and Lead Generation
• Create engaging and effective content for all digital channels, including blog posts, social media ideation and distribution.
• Work closely with the rest of the internal team as well as external to optimize online content and improve conversion rates
• Identify new channels and opportunities for growth and test their effectiveness
• Measure and report on the performance of all digital marketing campaigns, using data and analytics to continuously improve results
• Work with sales, marketing and product teams to identify and solve issues blocking advertiser performance
• Provide oversight and root cause analysis of issues affecting advertisers
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirement:
• Bachelor's degree (preferably completed in Marketing, Mass Media or related fields)
• Strong written and verbal communication skills
• Proficient in Microsoft Office Suite, Google Suite.
• Experience with social media platforms and other digital marketing platforms like SEMRUSH, AHREF, google analytics
• Knowledge of SEO, SMO and email marketing.
• Strong analytical skills and ability to use data to inform decision-making
• Ability to work independently and manage multiple projects simultaneously
• Willing to work onsite/relocate
• Immediate joiners shall be preferred