Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities
• Design, maintain, and supplied content for the organization's website
• Formulate strategies to build lasting digital connections with customers
• Monitor company presence on social media
• Launch advertisements to increase brand awareness

• Assist in the formulation of strategies to build engagement with clients via digital channels

• Develop a social media strategy and monitor the ongoing company presence on social media (LinkedIn, Instagram,

etc.)

• Develop engaging copy and creatives

• Develop and monitor social media campaigns and budgets

• Recommend SEO improvements and work with the global website team to optimize India website content to

increase online presence/visibility

• Develop newsletters and emails to promote BCG content to clients using email automation tools.

• Provide creative ideas for content marketing to promote on digital channels

• Measure the performance of our digital marketing efforts across channels using analytics tools (Google Analytics,

Sprinklr, etc.) and assess against goals (ROI and KPIs)

• Identify the latest trends in digital channels and suggest ideas and strategies to improve reach and performance.

• Collaborate with agencies and other vendor partners

YOU'RE GOOD AT

• Ability to ensure a high level of accuracy despite deadline pressure

• Ability to meet tight deadlines using strong multitasking and organizational skills

• Ability to excel both independently as well as part of a team

• Good team support skills

• Excellent communication skills

• Good project management skills

• Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
• • High level of initiative, self-motivation, resourcefulness, collaboration, and patience

Qualifications
• Bachelor's degree in Marketing or a related field
• Excellent understanding of digital marketing concepts
• Experience with business-to-customer social media and content generation
• Strong creative and analytical skills