Digital Marketing Executive
Published date: 2024/01/10
- Location: Gurgaon, Haryana, India
Role: Manager (Digital Marketing)
Location: Gurgaon
Experience Required: 3-5 Years
Education: MBA/PGDM Marketing
Ideal Candidate
· Preference given to people with experience with a travel company
· Must have experience of managing agency
· Must have strong domain knowledge
Key Responsibility Areas
Promotional efforts
- Create Whatsapp and email engagement campaign flows for queries and bookings
- Maintain website creatives and content as per market and business demands
Conceptualize and execute seasonal campaigns and align all channels and collaterals accordingly; build reporting and share performance with leadership
- Leverage existing (IG, LI, FB) and new channels to build and enhance brand presence
- Build follower-enhancing campaigns
- Drive outdoor brand campaigns as and when required
Engagement Campaigns
- Build Repeat campaign logic and flows
- Create funnel drop off campaigns and report performance
Analytics
- Operationalize and maintain funnel performance tracker across mktg channels, device type, pages, destinations
- Publish weekly key brand performance metrics (Impressions, Likes, Best performing ads, best performing ad types, followers)
Desired Attributes
· Strong interpersonal & leadership skills
· Process and data Orientation
• · Strong analytical skills
Location: Gurgaon
Experience Required: 3-5 Years
Education: MBA/PGDM Marketing
Ideal Candidate
· Preference given to people with experience with a travel company
· Must have experience of managing agency
· Must have strong domain knowledge
Key Responsibility Areas
Promotional efforts
- Create Whatsapp and email engagement campaign flows for queries and bookings
- Maintain website creatives and content as per market and business demands
Conceptualize and execute seasonal campaigns and align all channels and collaterals accordingly; build reporting and share performance with leadership
- Leverage existing (IG, LI, FB) and new channels to build and enhance brand presence
- Build follower-enhancing campaigns
- Drive outdoor brand campaigns as and when required
Engagement Campaigns
- Build Repeat campaign logic and flows
- Create funnel drop off campaigns and report performance
Analytics
- Operationalize and maintain funnel performance tracker across mktg channels, device type, pages, destinations
- Publish weekly key brand performance metrics (Impressions, Likes, Best performing ads, best performing ad types, followers)
Desired Attributes
· Strong interpersonal & leadership skills
· Process and data Orientation
• · Strong analytical skills
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