Digital Marketing Executive

Responsibilities
• Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
• Launch optimized online adverts through LinkedIn, Twitter, Google AdWords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up to date.
• Maintain partnerships with media agencies and vendors
Requirements and skills
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B & B2C social media, Google AdWords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills in marketing or relevant field.
• Any UG or PG with 1+ years of relevant experience; B Tech / MCA / MBA / PGDM - business, marketing or related field will be a plus.
• SAP domain experience is preferred and would be helpful for marketing, but not must or mandatory