Digital Marketing Executive

If you possess the magic spells of driving traffic, targeting the right audience and reaching the perfect lead, then we are ready to house you. Test your spells to make Indian art the next big trend of this year. Rooftop App is now hiring Digital Marketers who want to prove their skills in the market and are looking to make a impact. The candidate should be open to collaboration and coordination with other team members. With excellent communication skills, should be able to use tools like Facebook Ad Manager. Google Awards, Facebook Business, Google Analytics, WebTrends, etc., and should have analytical skills with a numerical aptitude. Besides, we expect that the candidate must possess a soft spot for India’s art heritage. Since the company majorly deals with art workshops and art experiences, we want the candidate to stay updated regarding the digital trends in the field of art and culture. Job Responsibilities: • Develop and drive multi-channel digital marketing planning and strategy across the business • Measures and analyses performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to a strategy based on results. • Develop and execute successful SEO strategies • Conduct keyword research to guide content teams • Review technical SEO issues and recommend fixes • Optimize website content, landing pages, and paid search copy • Direct off-page optimization projects • Collect data and report on traffic, rankings, and other SEO aspects • Keep abreast of SEO and integrated marketing trends About Rooftop Rooftop, by Rajasthan Studio, is the world’s leading app that curates authentic Indian art experiences. Working in the niche sector of art, Rooftop offers live virtual art workshops, unique in-person travel experiences for tourists, art therapies, and masterclass Indian art courses. Rooftop serves as a platform between artists and art lovers to make art easily accessible to every human on the planet. Rooftop's Journey Our success story can be summed up by our most notable achievements. • Finalists of Startup India Awards 2021 • 5000+ art experiences conducted successfully • Virtual art experiences conducted in 20+ countries • Worked with several prestigious institutions and embassies worldwide • Represented the Travel & Tourism sector at a virtual interaction with Hon Prime Minister Shri Narendra Modi as a part of the Startup India Innovation Week 2022