Digital Marketing Executive

Why Us?

Join the dynamic team at Buyceps, Indias fastest-growing omni-channel company that has been making waves in the market for over 5 years. As a funded company, were dedicated to delivering the best products and services to our customers with our presence in both online and offline stores across 12 cities.

Were seeking a talented and motivated individual to join our team. As a member of our core team, youll work directly with the founders and have the opportunity to contribute to the growth of the company. We believe in giving ownership and responsibility to each team member, so youll have the chance to push your boundaries and achieve your best.

At Buyceps, we value experimentation, measurement, and learning, so youll have the freedom to develop your skills and take your career to the next level. Our dynamic and collaborative work culture, along with support from our investors, will ensure that you have all the tools you need to succeed.

If youre looking to be a part of a high-growth startup with a passion for delivering top-notch products and services, then Buyceps is the place for you."

Responsibilities:
• Own the customer journey - both acquisition, retention, and loyalty completely
• Work on complete funnel optimization - top to bottom of the funnel
• Devise strategies to drive traffic through SEO and SEM and other channels
• Work on identifying new avenues of monetization for the company
• Collaborate with Performance Marketing agencies to implement funnel optimization and improve the key metrics of CAC, ROAS, and Conversion%
• Work with internal stakeholders to move the metrics and meet business goals
• Collaborate with the brand team to understand the target personas and create engaging content
• Utilize tools like Clevertap, MoEngage, and other retention tools to build user retention strategies
• Deep understanding of campaign formats on Google and Facebook, including Smart Shopping, Discovery, Display, and Catalog campaigns
• Strong understanding of building multiple audience types such as Custom Intent, Affinity on Google, and Multiple audiences on Facebook and Instagram
• Utilize tools like Hotjar/heat map tools to draw insights and improve the website experience

Requirements

Requirements:
• MBA with a minimum of 4 years of experience in Performance Marketing and Customer Acquisition roles
• Preferred: Digital Marketing or Marketing Majors from MICA, SPJain, NMIMS, or any Premier Institutions.
• Experience in a consumer-facing company or in Google managing consumer brands preferred, e-commerce experience is a bonus

Benefits
• You get an exciting opportunity to join the core team of a rapidly growing funded startup in the Ecommerce, Healthcare, and D2C industries, working directly with the companys founders.
• ESOP can be offered to suitable candidates