Digital Marketing Executive

Job Overview

As the digital marketing executive, you will be responsible for running various marketing campaigns over various platforms, allocating the budgets and timelines for each campaign and execution of these campaigns. The executives will also need to analyse the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus. You will also need to update content periodically for the social media pages and the websites and maintain customer awareness.

Responsibilities
• Proven experience as Digital Marketing Executive or similar role
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter, YouTube etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Create engaging content for social media, blogs, video’s etc
• Lead generation.
• Performance Marketing
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Manage and create individual and bulk listing of new or old products on the portal with high focus on accuracy.
• Photoshop/or any other designing software Knowledge is mandatory.
• If candidates have experience in video editing, it will be highly preferable
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

Requirements
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Good understanding of using HashTags
• Skills and experience in creative content writing for emailers, blogs and other media
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Relevant qualifications in marketing or relevant field

Education: Science Graduate

Job Type: Full-time

Salary: ₹200,000.00 - ₹250,000.00 per year

Schedule:
• Day shift

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Required)
• total work: 1 year (Preferred)

Speak with the employer
+91 9891216453
Application Deadline: 07/02/2023
Expected Start Date: 10/02/2023