Digital Marketing Executive

Job description

Candidates who can join immediately are preferred.

Roles and Responsibilities:

Assist the team in the development of the overall digital marketing strategy

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

Plan and oversee brands' social media activity (Twitter Facebook and others)

Manage the creation of relevant and engaging digital content for publishing on various digital platforms

Manage social media marketing campaigns

Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

Manage SEO campaigns

Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels

Update website providing insightful creative ideas for content marketing

Analyse digital marketing analytics reports and share insights with the team to develop optimization plans

Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics Web Trends etc.)

Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team

Desired Candidate Profile

Skill and Qualifications:

Proven experience as a Digital Marketing Executive or similar role (1-2 years of exp.)

Outstanding knowledge and understanding of digital marketing concepts and best practices

Experience with B2B and B2C social media Google AdWords; email campaigns; SEO/SEM

Skills and experience in creative content writing

Excellent skills in the following areas: Creative content writing, Communication, Interpersonal Skills, Analytics

Experienced Digital Marketer, Worked with B2C social media, Google AdWords, email campaigns, SEO/SEM, Knowledge of ad serving tools (DART, Atlas) & web analytics tools (Google Analytics, Net Insight