Digital Marketing Executive

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Optimising copy and landing pages for search engine optimization.
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Identify and evaluate online advertising opportunities
Drive traffic to company pages
Conduct market/competitor research to be leveraged in the execution of campaigns and SEO strategy
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Monitor, track, and analyze page ranking performance on an ongoing basis, optimizing campaigns as necessary
Establish and report on campaign metrics, closed loop reporting and ROI, analyzing impact of campaigns
Develop and implement SEO and PPC strategies
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
Identify the latest trends and technologies affecting our industry.