Digital Marketing Executive

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimising copy and landing pages for search engine optimization.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Identify and evaluate online advertising opportunities
• Drive traffic to company pages
• Conduct market/competitor research to be leveraged in the execution of campaigns and SEO strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Monitor, track, and analyze page ranking performance on an ongoing basis, optimizing campaigns as necessary
• Establish and report on campaign metrics, closed loop reporting and ROI, analyzing impact of campaigns
• Develop and implement SEO and PPC strategies
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

Requirements and skills
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google,facebook and Instagram.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Up-to-date with the latest trends and best practices in SEO and SEM.

Call us - 9770551901

Job Type: Full-time

Salary: ₹150,000.00 - ₹300,000.00 per year

Schedule:
• Day shift