Digital Marketing Executive

Manage the creation of relevant and engaging digital content for publishing onto various digital platforms - Manage social media marketing campaigns - Manage digital advertising campaigns (SEM, Display, Social, Programmatic) - Manage SEO campaigns - Set up conversion, pixel, and event tracking on the website and across various digital platforms - Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions - Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans - Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team - Work on the product listing on various marketplaces like Amazon, Flipkart, etc. - Regularly manage promotions in e-commerce portals - Work on PPC ads on e-commerce portals - Create strong product content - Communicate with marketplaces to resolve operational issues - Implement the business strategy and understand the marketplace - Analyze and optimize campaigns in e commerce portals Responsibilities - Assist in the formulation of strategies to build a lasting digital connection with consumers - Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Face book etc.) - Launch optimized online adverts through Google Ad words, Face book etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword image optimization etc.) - Provide creative ideas for content marketing and update website - Collaborate with designers to improve the user experience - Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) - Acquire insight into online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies and vendors JOB REQUIREMENT: 2. Excellent understanding of digital marketing concepts and best practice 4. Good knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) 5. Skills and experience in creative content writing 6. Good Presentation Skills 7. Analytical mindset and critical thinking 8. Excellent communication and interpersonal skills 9. Any Degree with relevant skill set 10. MS-Office 11. Digital marketing - basics JOB EXPERIENCE- 0 TO 3 years Job Types: Full-time, Regular / Permanent, Fresher Salary: ₹10,000.00 - ₹20,000.00 per month Schedule: - Day shift Supplemental pay types: - Performance bonus - Yearly bonus Ability to commute/relocate: - Guindy, Chennai - 600032, Tamil Nadu: Reliably commute or planning to relocate before starting work (required) Education: - Bachelor's (preferred) Speak with the employer +91 9344908558