Digital Marketing Executive

We are looking for a dynamic Digital Marketer, who understands the technical side of digital

marketing. The candidate should be a quick learner, smart & innovative to use of various marketing tools & plugins to increase the effectiveness of digital marketing.

Candidate Expertise:

1) Social Media Optimization:

a. Should be an expert in managing various social media handles especially Facebook, Instagram, Linkedin and Twitter

b. Should have thorough technical knowledge about Facebook for Business, Google My Business and Business features of other social media platforms.

c. Should have an excellent understanding of running ads on various social media platforms especially Facebook, Linkedin and Google.

d. Should understand dynamics of Facebook, Google, Linked, Twitter algorithms & policies

2) Search Engine Optimization: The candidate should have expert-level skills in devising a strategy for SEO and executing it. Experience with multiple industries will be preferred.

3 Website:

a. The candidate should be able to make a basic / eCommerce website on WordPress / Shopify

b. Should be able to maintain the website, do alterations (when needed) and do the SEO for it.

c. Should be innovative to use various plugins and integrate them with the website so that customer reach is improved.

4) Campaigns:

a. Should be an expert in creating and executing campaigns in all the social media platforms (Google, Facebook, Linkedin etc.), email & SMS campaigns

b. Should be able to capture database from campaigns and design re-targeting campaign

c. Should be able to create a workflow for auto campaigns, email and SMS marketing.

5) Communication Strategy:

a. Should be able to design holistic communication for a brand in all the channels

b. Should have sound knowledge and be updated with the latest keywords, hashtags

and other technical aspects for creating effective communication messages

c. Should be able to draft basic content and also design basic-level creatives for

marketing.

6) Marketing Tools:

a. Should know effective and also the latest digital marketing tools and plugins.

b. Should be able to create bot messages for messengers and other social media platforms

c. Should have knowledge and experience in using marketing automation tools & services and their integration with website & social media platforms

7) Graphic Designing:

Company brand promotion poster creation, Social Media posters, Cover image creation

8) Knowledge of basic coding, CRM, AWS will be added advantage and will be given

preference.

9) The candidate who keeps track of the latest trend, updates, policy changes (at the

government & social media level) and can adapt digital marketing strategy will always be

preferred.

Experience: 1 to 3 years