Digital Marketing Executive
Published date: 2026/11/08
- Location: Mumbai, Maharashtra, India
Responsibilities
• Planning and executing all web, email, social media and display advertising campaign
• Measure and report performance of all digital marketing campaigns
• Prepare promotional materials and organize distribution through various online media elements
• Oversee paid search campaigns to ensure their success
• Manage end to end CRM activities and documentation
• Provide functional support to sales, marketing and operations team users
• Responsible for verifying and reconciling data that has been entered into the system or coming from websites & other marketing tools.
• Generate ad-hoc reports as required in a timely and accurate manner
• Accurately map/ allocate leads to the sales team by setting-up appropriate lead assignment logic and mapping the lead generation URL accordingly.
Skills Set
• Proficient in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in B2C social media, Google Adwords and email campaigns
• Ability to work autonomously and show initiative
• Must have excellent communication skill
• Basic understanding of webpages
Education
• Knowledge of marketing analytic tools
• Knowledge of ad serving tools
• Knowledge of optimizing landing pages and user funnels
• Understanding of web development
• Planning and executing all web, email, social media and display advertising campaign
• Measure and report performance of all digital marketing campaigns
• Prepare promotional materials and organize distribution through various online media elements
• Oversee paid search campaigns to ensure their success
• Manage end to end CRM activities and documentation
• Provide functional support to sales, marketing and operations team users
• Responsible for verifying and reconciling data that has been entered into the system or coming from websites & other marketing tools.
• Generate ad-hoc reports as required in a timely and accurate manner
• Accurately map/ allocate leads to the sales team by setting-up appropriate lead assignment logic and mapping the lead generation URL accordingly.
Skills Set
• Proficient in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in B2C social media, Google Adwords and email campaigns
• Ability to work autonomously and show initiative
• Must have excellent communication skill
• Basic understanding of webpages
Education
• Knowledge of marketing analytic tools
• Knowledge of ad serving tools
• Knowledge of optimizing landing pages and user funnels
• Understanding of web development
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