Digital Marketing Executive
Published date: 2026/11/08
- Location: Lucknow, Uttar Pradesh, India
Company: ICS Education Ltd.
Product: ICS Career GPS mobile app
Job Description - Executive in Digital Marketing
Location – Lucknow (U.P.)
Experience – 1+ years including internships
Salary – up to Rs 2,40,000/- per annum
Responsibilities
• Assist in managing social media channels and editorial calendar to ensure relevant and engaging content.
• Prepare weekly updates and reports to track the growth and success rate of each campaign
• Identify leaders and influencers (internal/ external) and engage in brand activities
• Assist with website copywriting, proofing and content as needed
• Identify and implement strategies for increasing site traffic through organic search listings
• Maintaining email marketing database and developing emails in the automation system
• Measure the performance of digital marketing efforts using a variety of web analytics tools
• Monitoring of social media ads
• Research and implement relevant keywords for SEO
• Create, arrange and monitor digital marketing graphics and materials
Qualifications
• MS Office with strong Excel skills and the ability to manage, and analyze data
• Detailed understanding of Facebook ad manager, Google Adwords and Analytics
• Knowledge of SEO tools, on-page/off-page SEO
• Good proficiency in English
• Graduate /Undergraduate preferably in Mass Communications
Product: ICS Career GPS mobile app
Job Description - Executive in Digital Marketing
Location – Lucknow (U.P.)
Experience – 1+ years including internships
Salary – up to Rs 2,40,000/- per annum
Responsibilities
• Assist in managing social media channels and editorial calendar to ensure relevant and engaging content.
• Prepare weekly updates and reports to track the growth and success rate of each campaign
• Identify leaders and influencers (internal/ external) and engage in brand activities
• Assist with website copywriting, proofing and content as needed
• Identify and implement strategies for increasing site traffic through organic search listings
• Maintaining email marketing database and developing emails in the automation system
• Measure the performance of digital marketing efforts using a variety of web analytics tools
• Monitoring of social media ads
• Research and implement relevant keywords for SEO
• Create, arrange and monitor digital marketing graphics and materials
Qualifications
• MS Office with strong Excel skills and the ability to manage, and analyze data
• Detailed understanding of Facebook ad manager, Google Adwords and Analytics
• Knowledge of SEO tools, on-page/off-page SEO
• Good proficiency in English
• Graduate /Undergraduate preferably in Mass Communications
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