Digital Marketing Executive

Roles and Responsibilities
• Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Prepare and manage the digital marketing budget
• Design, build and maintain our social media presence via all social media accounts
• Build, supervise and develop the digital marketing team
• Prepare accurate reports on our marketing campaign’s overall performance
• Coordinate with advertising and media experts to improve marketing results
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Working closely with the Operations team, CMSO, and the Management

Competencies required
• Bachelor’s degree in marketing or relevant field
• A minimum of 2 years of experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Understanding HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up to date on the latest trends and technologies in digital marketing