Digital Marketing Director
Published date: 2026/11/08
- Location: bengluru, Karnataka, India
Position : Digital Marketing - Degrees
Job Location :Bengaluru
Qualification: MBA from a Tier I institute
Years of Exp: 6-8 years
Roles & Responsibilities:
• Own the entire paid marketing charter for acquiring users through all digital channels (Google, Facebook, Youtube etc)
• Lead the charter for driving user growth for the learner counseling portal through product led growth, user engagement features/ activities & Organic
• Be a custodian of the brand across all channels & learner touch points
• Own the charter for developing insights for user growth, new product development
• Build content for campaigns through agencies/ inhouse teams
• Liaise closely with Sales, Product and other relevant teams to deliver numbers and drive strategic projects
• Own the entire CRM charter through internal channels
• Consistently expand profit pool, through deep understanding of end to end conversion funnel, business model and investment of budget on the right channels/ campaigns
Skills Required:
• MBA from Tier 1 institute
• Atleast 5-6 years of experience across digital marketing, user growth, product marketing for an ecommerce/ fintech/ edtech company
• Demonstrated experience of leading high growth assignments
• Deep understanding of consumer funnel metrics, traffic metrics, digital marketing metrics with high analytical ability
• Ability to articulate product requirements/ features for user growth
• Ability to operate in a fast paced environment balancing both long term and short term goals
• Experience in ATL marketing is a plus
• High degree of creativity and out of the box thinking to drive innovative solutions
Job Location :Bengaluru
Qualification: MBA from a Tier I institute
Years of Exp: 6-8 years
Roles & Responsibilities:
• Own the entire paid marketing charter for acquiring users through all digital channels (Google, Facebook, Youtube etc)
• Lead the charter for driving user growth for the learner counseling portal through product led growth, user engagement features/ activities & Organic
• Be a custodian of the brand across all channels & learner touch points
• Own the charter for developing insights for user growth, new product development
• Build content for campaigns through agencies/ inhouse teams
• Liaise closely with Sales, Product and other relevant teams to deliver numbers and drive strategic projects
• Own the entire CRM charter through internal channels
• Consistently expand profit pool, through deep understanding of end to end conversion funnel, business model and investment of budget on the right channels/ campaigns
Skills Required:
• MBA from Tier 1 institute
• Atleast 5-6 years of experience across digital marketing, user growth, product marketing for an ecommerce/ fintech/ edtech company
• Demonstrated experience of leading high growth assignments
• Deep understanding of consumer funnel metrics, traffic metrics, digital marketing metrics with high analytical ability
• Ability to articulate product requirements/ features for user growth
• Ability to operate in a fast paced environment balancing both long term and short term goals
• Experience in ATL marketing is a plus
• High degree of creativity and out of the box thinking to drive innovative solutions
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