Digital Marketing & Designer Specialist

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Digital Marketing & Designer Specialist

APPHOX Technologies
Bengaluru, Karnataka
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17 hours agoFull–time
LOCATION: BANGALORE, INDIA or REMOTELY

Digital Marketing & Designer Job Requirements and Responsibilities:

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

· Designs, builds, and maintains our social media presence.

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

· Identifies trends and insights and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Plans, executes, and measures experiments and conversion tests.

· Collaborates with internal teams to create landing pages and optimize user experience.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points and drop off points and optimizes user funnels.

· Collaborates with agencies and other vendor partners.

· Evaluates emerging technologies.

· Provides thought leadership and perspective for adoption where appropriate.

· Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on.

· Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.

· Work with e-commerce team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards.

· Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.

· Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs.

· Manage and produce digital design work, including banner sizing and versioning.

· Translate wireframes into simple, easy-to-use User Interfaces.

· Ensure consistency of brand and creative across digital customer touch points.

· Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.

· Other duties as assigned.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships

• Self-motivated yet customer-focused

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field

• Proven working experience in digital marketing, particularly within the industry

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends, SEMrush, etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Minimum 5 years successful professional design experience, preferably at a digital agency or inhouse Web team for a product-driven business.

• Strong portfolio of design work, showing solution to business problems through effective design.

• Able to present concepts and lead internal teams to the correct solution.

• Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, illustrator, InDesign FTP, web design and development principles

• Deep knowledge with Web design processes

• Experience designing e-commerce websites or advertising

• Strong work ethic and personal accountability

• Strong attention to detail

• Strong time management

• Good interpersonal skills

• Proficient with Adobe Creative Suite products, Photoshop, illustrator and InDesign in particular