Digital Marketing Coordinator

Location: DL, IN, 110015 DL, IN, 110015

Req ID: 6796

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Designation: Digital Marketing Coordinator

Experience: 1 to 3 Years

Responsibilities:

Website – coordinate with the central web development team and our own product management and sales teams. Execute website development roadmaps and enhancement projects as outline by the Digital Experience Manager, to improve the UX of all website within the Vacuum and Low Pressure BL to deliver:
• Growing web users and lead generation including ecommerce channels
• A continually improving user journey experience
• Improved organic search results
• Up to date Technical product information
• Creation of new pages and improving existing website content
• Translation and standardization of content across core languages *Regionalisation of content where applicable
• Supporting the improvement of web function such as Chat Bots and eCommerce

Social Media – working with the central social media team to develop and deliver a comprehensive social media strategy aligned to the overall business line strategy.
• Posting content regularly
• Keeping the social media calendar up to date
• Generating new interesting content for each channel
• Creating sponsored campaigns to drive followers, interactions and lead generation
• Ensure a regular reporting loop on all activity to Marketing Leaders

PPC (SEA) – management of Google Advertising campaigns
• Optimizing campaigns to ensure continually improving lead generation and ROI
• Writing new campaigns
• Updating existing campaigns

Must be:
• Well organised and self-motivated with excellent communication and interpersonal skills
• Knowledge and interest in B2B demand generation
• Willing to learn and develop, looking for a start in marketing career with a international company

Nice to have:
• Graduate level education
• Experience with various content management systems; particularly Oracle (OCM)
• Knowledge of digital marketing elements such as SEO, SEA, web editing and campaign management
• Experience in a B2B environment
• Basic design software skills; Adobe, InDesign

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency