Digital Marketing & Communications

Designation: Digital Marketing & Communications
A Digital Marketing Manager is responsible for developing and implementing marketing
strategies & campaigns to promote and sell brand's products. He/She will manage various
channels like social media networks, Google Ads, website content and email marketing to
deliver a convincing marketing message for our audience. Perform market research,
strategize and create content for marketing campaigns to maximize their effectiveness.
Professional Qualification: Min. requirement Postgraduate/Masters in Media & Mass
Communication, Digital Marketing or Fashion Media Communication
Experience: Minimum 4 years
Responsibilities
● Design, build and stimulate our social media presence
● Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and deep understanding of consumer behaviour both national &
international.
● Collaborate with agencies and other vendor partners, plan and execute all digital
marketing including SEO/SEM, marketing database, email, social media and display
advertising campaigns
● Responsibility of providing accurate reports of their marketing campaigns to
demonstrate the effectiveness of specific campaigns. Measuring ROI and reporting on
the performance of all digital marketing campaigns
● Brainstorm new and creative promotion strategies, Identify trends and insights, and
optimize spend and performance based on the insights
Requirements and skills
● BS/MS degree in marketing or a related field
● Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Knowledge of website analytics.
● Experience in setting up and optimizing Google Adwords campaigns
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and
measurement

experience

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