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Digital Marketing Associate

Published date: 2024/01/10
  • Location: Mumbai, Maharashtra, India
Role and Responsibilities: 1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. 2. Prepare accurate reports on our marketing campaign’s overall performance. 3. Identify the latest trends and technologies affecting our industry. 4. Evaluate important metrics that affect our response rate and target audience. 5. Work with your team to brainstorm new and innovative growth strategies. 6. Oversee and manage all contests, giveaways, and other digital projects. 7. Research industry-related topics (combining online sources, interviews and studies) 8. Write clear marketing copy to promote our products/services 9. Prepare well-structured drafts using Content Management Systems 10. Identify customers’ needs and gaps in our content and recommend new topics 11. Ensure all-around consistency (style, fonts, images and tone) Skill Requirements ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate ● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
Company Name: Discoveries Quintessential

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