Digital Marketing Associate

Digital Marketing Associate - Atulya Weddings and Events

Responsibilities:

1) Social Media Management: Assist in planning, creating, and scheduling social media content across various platforms to increase brand visibility and engagement.

2) Content Creation: Develop and curate engaging and relevant content, including blog posts, articles, graphics, and videos, to support the overall digital marketing strategy.

3) Email Marketing: Coordinate and execute email marketing campaigns, including designing templates, assisting with copy, and analyzing campaign performance.

4) SEO and SEM: Collaborate on optimizing website content for search engines (SEO) and managing pay-per-click (PPC) campaigns to drive targeted traffic and conversions.

5) Analytics and Reporting: Monitor and analyze key performance metrics across different digital channels, providing insights and recommendations to improve campaign effectiveness.

6) Digital Advertising: Assist in creating, implementing, and monitoring digital advertising campaigns, such as Google Ads, social media ads, and display ads.

7) Data Management: Manage customer databases and ensure data accuracy.
8) Market Research: Conduct research on industry trends, competitors, and customer behavior to inform marketing strategies.
9) Collaboration: Work closely with cross-functional teams, including design, marketing, and sales, to align digital marketing efforts with overall business goals.
10) Social Media Monitoring: Monitor social media channels for brand mentions, comments, and messages, and engage with the audience in a timely and professional manner.

11) Website Management: Update and maintain website content and ensure a smooth user experience.

Qualifications:

- Strong understanding of digital marketing concepts and trends.
- Proficiency in social media platforms, email marketing tools, and digital advertising platforms.
- Basic knowledge of SEO and SEM principles.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and an eye for design aesthetics.
- Familiarity with tools such as Google Analytics, Google Ads, and social media management platforms.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Strong organizational and multitasking skills.

Job Type: Full-time

Salary: ₹10,222.64 - ₹25,000.00 per month

Benefits:
• Flexible schedule

Schedule:
• Monday to Friday
• Weekend availability

Supplemental pay types:
• Yearly bonus

Ability to commute/relocate:
• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Required)
• total work: 1 year (Required