Digital Marketing Associate

Published date: 2024/01/10
  • Location: Pune, Maharashtra, India
Role: Digital Marketing Associate at

Responsibilities:

1. Assist in the development and execution of digital marketing campaigns across various

channels, including social media, email marketing, content marketing, and online.

advertising.

2. Collaborate with the digital marketing team to create engaging and compelling content

for social media posts, blog articles, website updates, and other digital platforms.

3. Conduct research on industry trends, competitor analysis, and target audience behavior to

support the development of marketing strategies and campaigns.

4. Assist in managing and monitoring social media accounts, including scheduling posts,

engaging with followers,and tracking key metrics.

5. Support the implementation and optimization of search engine optimization (SEO)

strategies to improve website visibility and organic search rankings.

6. Assist in the creation and execution of email marketing campaigns, including list

segmentation, content creation, and performance tracking.

7. Assist in analyzing data from digital marketing campaigns and platforms (such as Google

Analytics and social media analytics) to generate reports and provide insights for

optimization.

8. Collaborate with design and content teams to create visually appealing and persuasive

digital assets, such as graphics, videos, and infographics.

9. Stay updated on digital marketing trends, emerging technologies, and industry best

practices, and share relevant findings with the team.

10. Support the management of the company& website, including content updates, landing

page creation, and user experience optimization.

11. Assist in administrative tasks related to digital marketing projects, including organizing

files, coordinating meetings, and maintaining project documentation.

Requirements:

1. Pursuing a bachelor's degree in marketing, communications, or a related field. Relevant

coursework or prior internship experience is a plus.

2. Basic understanding of digital marketing principles, strategies, and tactics.

3. Familiarity with social media platforms, email marketing tools, content management

systems (CMS), and other digital marketing tools and platforms.

4. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic data analysis
Company Name: FinTree

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