Digital Marketing Assistant

Visaxpress, an esteemed boutique Canadian-based Immigration Consulting firm, is seeking a talented Digital Marketing Specialist to join our team. As "The Canadian VisaXperts," we have been operating since 2014, providing expert assistance for the Canadian visa process with a specialized focus on offering customized immigration solutions tailored to our clients' needs.

Responsibilities:
• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies, encompassing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Social Media Management: Design, build, and maintain our social media presence, creating engaging content, and fostering meaningful interactions with our audience.
• Performance Analysis: Measure and report the performance of all digital marketing campaigns, assessing against goals, ROI, and KPIs. Identify trends and insights to optimize spend and improve campaign performance continually.
• Growth Strategies: Brainstorm and implement creative growth strategies through digital marketing initiatives, exploring new opportunities and staying at the forefront of industry trends.
• Experimentation and Conversion Testing: Plan, execute, and measure experiments and conversion tests to enhance the effectiveness of marketing efforts.
• Landing Page Optimization: Collaborate with internal teams to create compelling landing pages and optimize user experience across multiple channels and touchpoints.
• Funnel Optimization: Utilize strong analytical skills to identify critical conversion points and drop-off points, optimizing user funnels for improved conversion rates.
• Collaboration: Work closely with Canada office and leadership team to ensure the seamless execution of marketing campaigns.
• Technology Evaluation: Stay informed about emerging technologies and assess their potential for adoption in our digital marketing efforts.
• Thought Leadership: Provide thought leadership and perspective on digital marketing trends, recommending adoption where appropriate.

Requirements:
• Proven experience in planning and executing successful digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Strong analytical abilities with the capacity to evaluate the end-to-end customer experience and implement data-driven optimizations.
• Proficiency in using analytics tools to measure and report on campaign performance and key metrics.
• Excellent creativity and ability to develop innovative growth strategies to achieve marketing objectives.
• Experience in conducting A/B testing and conversion rate optimization.
• Familiarity with landing page design and user experience optimization.
• Collaborative mindset with the ability to work effectively with internal teams, agencies, and vendors.
• Familiarity with the immigration consulting or related industry is a plus.

Duration and Compensation:

This is a full-time position based at our office in New Delhi, India. The digital marketing specialist will play a crucial role in enhancing our online presence, attracting potential clients, and promoting our services to a broader audience. Compensation and benefits will be competitive and commensurate with experience.

Join Visaxpress as a Digital Marketing Specialist and contribute to our commitment to excellence in Canadian visa processing. Apply now to showcase your digital marketing expertise and help individuals achieve their dreams of immigrating to Canada.

Job Types: Permanent, Full-time

Salary: ₹20,000.00 - ₹30,000.00 per month

Schedule:
• Day shift
• Weekend availability

Supplemental pay types:
• Performance bonus
• Yearly bonus

Ability to commute/relocate:
• South East, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)

Work Location: In person