Digital marketing analyst

Paid Search AnalystExperience - 4+ yearsLocation - Permanently remote, IndiaTechnical Skills4+ years of experience in Paid Search.3+ years of experience in Paid Social.Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).Experience in growth strategies and media planning & brand UpliftProven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to executionExpert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaignStrong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growthCore understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variablesExperience working with scripts, automation solutions, and various ad personalizationFair understanding of third party web tracking tools like [Adobe Analytics, HubSpot, Mixpanel, AppsflyerStrong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.Good command over Google analytics, search, ad campaigns & optimizations.Provide periodical PC reports and present performance improvement plans.Optimize targeting according to changing search trends & handle client escalations.Detailed understanding of marketing concepts & brand communications.Uplift with UplersWe are proud to say that each day at Uplers is about its people. Being a People First organization, our culture believes in looking at our team as the foundation of Uplers’ success. We believe that a happy working environment enhances innovation which is why we have strived to create a people-focused culture over the years. We also provide equal opportunities to all because our people are the real heroes of Uplers.What is Uplers Talent SolutionsUplers Talent Solutions is a catalyst for every candidate looking for a once-in-a-lifetime opportunity to work for global companies.Perks of joining Uplers Talent Network:Payout: Take a long stride and earn upto 1.5x more than industry standards.Talent Success Coach: A dedicated coach will connect you with opportunities and guide you before as well as after hiring.Projects: You will be ensured global exposure and learnings with our exciting global projects.Flexibility: You can work from the comfort of your living room’s couch or from a breezy beach.Opportunity: You can set aside the uncertainty of job security and rely on us for a full-time opportunity.Be a part of our network of India's top tech talents and grab an opportunity to work globally with leading IT companiesHow to become a part of our Talent Network? Fill out the application formClear the 3 stage assessment processBecome a Uplers Certified Talent