Digital Marketing

FULL TIME | NEXAPP TECHNOLOGIES PRIVATE LIMITED | INDIA

Posted On 09/11/2023

Job Information

Work Experience

4-5 years

Industry

IT - Network

Salary

600000

City

Pune City

State/Province

Maharashtra

Zip/Postal Code

411001

Job Description

Job Overview:

The Digital Marketing Manager at [Company Name] will be responsible for developing, implementing, and executing the company's digital marketing strategies to accelerate brand awareness, lead generation, and customer acquisition. This role requires a creative and strategic thinker who can effectively leverage various digital channels to engage our target audience, drive traffic to our website, and foster customer loyalty. The ideal candidate should have a passion for technology and a deep understanding of digital marketing trends and best practices in the B2B tech industry.

Responsibilities:

1. Digital Strategy Development: Develop and refine the overall digital marketing strategy in alignment with the company's goals and objectives. Identify target markets, customer segments, and key performance indicators (KPIs) to drive meaningful outcomes.

2. Web Presence Management: Oversee the company's website, ensuring it remains up-to-date, user-friendly, and optimized for lead generation and conversions. Collaborate with the web development team to implement SEO strategies, improve site performance, and enhance user experience.

3. Content Marketing: Drive the creation and distribution of engaging content across various digital channels, including blogs, social media, webinars, whitepapers, and case studies. Collaborate with internal subject matter experts to ensure content is relevant and aligns with brand messaging.

4. Lead Generation and Conversion: Plan and execute lead generation campaigns to capture and nurture leads throughout the sales funnel. Optimize landing pages, calls-to-action (CTAs), and lead capture forms to maximize conversion rates.

5. Email Marketing: Develop and execute effective email marketing campaigns to nurture leads and maintain regular communication with prospects and customers. Monitor and analyze email campaign performance to improve engagement and deliverability.

6. Social Media Management: Manage social media platforms, create compelling content, and engage with followers to foster an active and vibrant online community. Monitor social media trends and respond promptly to customer inquiries and feedback.

7. Paid Advertising: Oversee and optimize paid digital advertising campaigns on platforms like Google Ads, LinkedIn, and other relevant channels to drive targeted traffic and achieve business objectives.

8. Analytics and Reporting: Utilize various analytics tools to measure the performance of digital marketing efforts. Provide regular reports and actionable insights to the management team to optimize strategies and achieve marketing objectives.

9. Budget Management: Responsible for allocating and managing the digital marketing budget effectively to maximize ROI and achieve marketing objectives.

Requirements

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Master's degree is a plus.

- Proven experience as a Digital Marketing Manager or a similar role within the B2B tech industry.

- In-depth knowledge of digital marketing trends, best practices, and tools.

- Strong understanding of SEO, SEM, email marketing, social media, and content marketing.

- Proficient in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.

- Excellent communication and copywriting skills with the ability to create engaging content.

- Data-driven mindset with the ability to analyse data, draw insights, and make data-backed decisions.

- Creative thinker with a passion for staying up-to-date with industry trends and emerging technologies.

- Strong leadership skills with the ability to collaborate with cross-functional teams.

Benefits

About Nexapp

Nexapp Technologies is an India-based Company focused on SD-WAN, the Internet of Things (IoT), and the edge computing solutions for B2B, M2M, and IOT headquartered in Pune, India. Recognized as a great place to work, Nexapp has grown immensely and achieved great milestones through its inception