Digital Marketing

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Digital Marketing
H
HyreFox Consultants
Mumbai, Maharashtra
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11 hours agoFull–time
Job details
Salary
₹16,50,000 - ₹22,84,000 a year

Job Type
Full-time

Full Job Description

The Campaign Analyst will support the Technology Lead in designing, building, and testing campaigns in the marketing automation platform, understanding the full solution design and the business purpose of the campaign to develop.

Key Responsibilities

 Completes campaign requirements which may include segmentation of the audience, delivery setup, campaign design, marketing automation and monitoring.

 Provides support in peer reviewing and testing campaigns built by other team members.

 Apply best practices and help to improve manual/automated processes.

 Provides support in issue analysis, escalation, and resolution.

 Post-launch campaign monitoring and generate reports.

Basic Qualifications:

 5-7 years of experience in marketing cloud technology and operations focusing on SFMC execution of marketing on behalf of the Client

 Bachelor’s Degree required

 Background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM- Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo.

 Understanding of leading practices in email marketing.

 Data Base creation and maintenance with SQL.

 HTML 5.0 and CSS for Emails.

 Knowledge about A/B testing implementation for campaign deployment

 Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign automation.

 Understanding of marketing operations, processes and business requirements.

 Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

 Strong written and verbal communication skills

Preferred Qualifications:

 Knowledge in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo

 Experience and knowledge about campaign workflows and process.

 Responsive email development, dynamic content creation and template update.

 Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services

 Technologies: jQuery, XML, JavaScript Web and server side, HTML, CSS and SOAP.

Required Experience

 Minimum 5-7 years’ experience in digital marketing and marketing automation tools.

 Knowledge about send emails using email applications or sending methods for different

Campaign Platforms.

 Experience in quality assurance processes.

Possible Academic Background

 University or Technical Degree in Marketing / Systems Engineering.

 Bachelor’s Degree or greater or equivalent experience.
Other Details
• Keywords : .

Location

Mumbai

Job Title

Digital Marketing_Program Project Management _Campaign Specialist_39063

Experience

10.0 yrs - 14.0 yrs

CTC

INR 16.50 lacs - 22.84 lacs