Digital Marketing

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital

Marketing Manager to develop, implement, track and optimize our digital marketing

campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead

integrated digital marketing campaigns from concept to execution. Digital marketing

managers will work with the marketing team, supporting teams (such as programmers), and

vendors to launch campaigns on time and on budget.

Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database,

email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess

against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the

insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate

Requirements And Skills
• Demonstrable experience leading and managing SEO/SEM, marketing database,

email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,

Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and

measurement