Digital Marketing

About our client:
Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.
Responsibilities:
• In this people managerial role, you will be responsible for the brand’s digital strategy and execution end to end.
• You will plan and execute all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns
• You will map consumer decision journey for relevant categories and brands with inputs from consumer, hairdressers, salons, CMI, social listening etc.
• You will identify trends and insights, and optimize spend and performance based on the insights
• You will manage all owned digital assets for the Brand
• Drive and Measure positive conversations around the brand on Digital Platforms
• You will support every product launch / animation with relevant digital campaigns & promotions
• You will plan and control of the digital budget across sub-allocations
• You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• You will evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Leverage earned media through influencers strategies
• Establish and maintain relationships with key stakeholders inside the company (marketing, sales and education teams), salons, hairdressers, digital ecosystem and media partners.
• Ensure seamless adoption and execution between offline and online communication.
• Agency Management: Liaise and manage relations with social media, website, online media buying & performance media agencies

Requirements:
• You should have 8 to 10 years of relevant work experience in digital marketing.
• Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill.
• Rigor in execution is expected.
• 8 years of relevant experience
• Specialization in Digital Media
• Beauty and Personal Care experience is preferred
• In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats and measurement
• Ideally the incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment
• The location of the job will be in Mumbai and prior experience in beauty or FMCG at the client side will be advantageous