Digital Marketing

Experience: 3 to 5 years

Strengthen the performance marketing of the business across Google, Facebook/ Instagram/ YouTube Marketing, Affiliates, Hotstar and other platforms

Key Responsibilities:
• Running performance Campaigns across all platforms (Google, FB, Insta etc).

– Doing Analysis and drawing out inferences for the digital business from Digital Marketing.

– Playing a key role in the planning and management of SEM, Email Marketing, and so forth.

– Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.

Key Skills required:

– Should have run the main types of campaigns for e-com businesses like: Shopping, DPA/Catalog, Conversion
• Should know look alike, audience creations, audience exclusions
• Should know pixel and conversion code placements
• Should know merchant centre and Facebook commerce manager
• Should have worked on Google Analytics
• Should be able to draw out observations and insights from the website and pass it on to the team
• Understanding of funnels is a must
• Should have worked for an e-com client in the past.

Good to have:

– Experience with power BI or Tableau

– SEO knowledge

Profile requirements:
• Bachelor’s/PG degree in Marketing, Business Administration Information Technology, Computer Science, or any other related field.

– 2+ years working experience with an e-com business.

– Demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.

– Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.

– Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department