Digital Marketing

Full Job Description

Job Type

Full Time

About the Role

We’re looking to hire a Digital Marketing Specialist (All rounder) for our Digital Marketing vertical, who’ll be responsible for handling Client's accounts for Digital Marketing services, in addition to the agency’s in-house digital marketing to promote the business.

Requirements

About the Company

Job Roles & Responsibilities
• Plan, execute and monitor the agency's own end-to-end Digital Marketing.
• Handle client’s Digital Marketing for promoting their brand/business through various digital platforms.
• Should have a good understanding of the basics of Marketing and be able to relate with client’s business.
• Should be able to understand client industry, and map competition for research purposes.
• Should have thorough knowledge and hands-on experience on-
• SEO- On page, Off Page & Technical SEO
• SMO – have hands-on experience in account creation, managing, optimizing and posting on various social media platforms for clients.
• Social Media Marketing –running paid ads on Facebook, Instagram, LinkedIn & Youtube.
• PPC Marketing – Google AdWords, Search Ads, Shopping Ads, Display Ads,
• Email marketing
• Planning Ad campaigns and executing them on digital platforms
• WordPress based Web designing or development would be a plus
• Comfortable working on Google Analytics, understanding the metrics, deducing information from the same and generating reports from it.
• Understanding firms’ goals/objectives and their entire digital marketing needs
• Set the marketing strategy across multiple platforms, markets and channels with a major focus on scaling performance marketing efforts across PPC, Search Engine Marketing (SEM), Social Media, Display Advertising, Email Marketing, Affiliate Marketing & more
• Optimize spends and performance based on the data insights in Google Analytics reports.
• Contribute to develop strategies for Lead generation / sales promotions as per pre-defined marketing objectives.
• Generating qualified leads online.
• Brainstorming on new creative growth strategies.
• Capable of collaborating with other Digital agencies and other vendor partners (local or international in different time zones) and get work done from them.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Have a creative mindset and creates & manages engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Collaborate with Creative, Content, Marketing, Sales and Client (if need be) teams
• Monitor SEO and user engagement and suggest content optimization
• Provide constructive feedback
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Fix any errors or bugs in online content
• He/She should be up-to-date in recent digital marketing trends.
• An excellent multi-tasker with great attention to detail, this individual is capable of seeing the micro and the macro to deliver the best possible plan of action
• Keyword research & keyword optimization
• Content Posting on WordPress site / blog / social media sites- Facebook, Instagram, LinkedIn, Twitter, Pinterest.
• Assisting other team members with their workload
• Plan and monitor the ongoing company presence on social media (Instagram, LinkedIn, Twitter, Facebook, etc.)
• Research on industry & competitor trends to apply best practices
• Work jointly with internal team to drive campaign strategy & development
• Research & keep current on emerging online trends and best practices within the digital marketing industry
• Ensures brand consistency in marketing and social media messages