Digital Marketing

Job Description -
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Regular / Permanent

Salary: ₹30,000.00 - ₹50,000.00 per month

Schedule:
• Day shift
• Morning shift

Supplemental pay types:
• Yearly bonus

COVID-19 considerations:
yes

Ability to commute/relocate:
• Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing, SEO/SEM, campaigns: 3 years (Preferred)
• ROI and KPIs: 3 years (Preferred)
• A/B and multivariate experiments: 3 years (Preferred)
• ., Google Analytics, NetInsight, Omniture, WebTrends: 3 years (Preferred)
• ad serving tools: 3 years (Preferred)
• setting up and optimizing Google AdWords campaigns: 3 years (Preferred)

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