Digital Market Expert

Requirements and Responsibilities: • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Collaborates with internal teams to create landing pages and optimize user experience. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other vendor partners. • Evaluates emerging technologies. • Provides thought leadership and perspective for adoption where appropriate. Education, Experience, and Requirements: • Bachelors or masters degree in marketing or a related field • Proven working experience in digital marketing, particularly within the industry • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Working knowledge of HTML, CSS, and JavaScript development and constraints