Digital Copywriter/RBWM Management

Published date: 2026/11/09
  • Location: Pune, Maharashtra, India
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

Principal responsibilities/Job Intro/ Role Context/ Detailed Job Description

The WPB strategy has a stated objective to make HSBC an upper quartile / decile provider of digital services to WPB customers. Over the next 5 years this strategy will increase the percentage of Digitally active WPB customers in excess of 500% (c.70% from current 15%).
As part of HSBC’s WPB Digital Strategy, markets continue to build their local digital teams and capability to build world class digital products and features as well as ensure we maximise our opportunities for customer engagement through our digital channels and staff.
Support User Experience & Design as well as the wider Digital teams by creating clear, elegant English (potentially other native languages too), with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation.
Lead User Experience & Design as well as the wider Digital teams by creating clear, elegant English (potentially other native languages too), with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation.
Support production of high-quality and accurate copy across print, digital and social channels.
Support production of marketing- and service-related digital messaging working within rigid restrictions and guidelines.
Support production of long and short form copy appropriate
Company Name: HSBC

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