Digital Analytics - Adobe

Hi All,

We are seeking a highly skilled and motivated Digital Analytics Specialist to join our team. In this role, you will be responsible for Architect robust and scalable digital data collection, Engagement with and consulting with product managers, marketing teams & business representatives, Implementing and managing setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch

Locations: Multiple locations.

Role:

Architect robust and scalable digital data collection systems enabling marketeers and analysts to gain insights on user behavior and engagement

Translate business requirements into robust technical solutions capable of continually measuring the business outcomes

Engagement with and consultation of product managers, marketing teams & business representatives while understanding their business requirements

Enable necessary configurations for on-prem, 1st party and 3rd party data collection solutions on a given digital asset using a TMS and traditional approach

Implement and manage setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch

Work in collaboration with Dev teams

Skills Required

Hands-on experience with Tag Management Solutions like Adobe Launch/Ensighten/Tealium

Hands-on experience and profound understanding of Adobe Analytics, Web SDK

Exposure to Adobe Analytics functions like - Admin Configurations, Processing rules, Marketing Channel Set up, Report Suite Creation, configuring a launch property from scratch

Knowledge and strong understanding of web technologies/skills/ languages like HTML, CSS, Java Script & jQuery

Familiarity with client-server architecture, cookies

Good to have experience in utilizing Launch APIs and developing custom adobe launch extensions

Qualifications Required

4-6 years of experience in using tag management solutions like Adobe Launch, Ensighten, Tealium

4-6 years of experience in Web Technologies HTML, CSS, JavaScript, jQuery

2-3 years of working experience in creating Adobe Workspace dashboards

Engineering degree would be a plus

Strong written and verbal communication skills

If you are passionate about using data to drive business growth and thrive in a fast-paced, dynamic environment, we encourage you to apply for this exciting opportunity.

To apply, please submit your resume to anjali.shah@programmers.io