Digital Advertising Specialist

Aliens Tattoo is a high-energy, vibrant, privately held organization with a whopping 500 million INR valuation, bringing premium tattoo art and body modification services to folks across India. As one of the fastest-growing chains of tattoo studios in the world, we strive to deliver an unforgettable tattooing experience to all our customers. Our Mumbai headquarters is home to a squad of 150+ team players from marketing, sales, support, customer delight, HR, IT, operations finance, and beyond.

At Aliens Tattoo, our secret sauce is our unique work culture that is all about openness, transparency, creativity, and fun. We're also pretty big on integrity and pushing for personal growth and development. We believe in continuous learning, owning up to successes and failures, and making a positive impact on the community around us. Join our team, and you'll see for yourself why Aliens Tattoo is more than just a company - it's a way of life.

Mission

To strategize, design, and optimize high-performing digital advertising campaigns across major platforms, driving brand visibility and generating top-tier leads that fuel our company's growth.

Responsibilities
• Design, launch, and manage digital advertising campaigns across platforms such as Facebook, Google Ads, LinkedIn, and others.
• Monitor and refine campaign performance to ensure the highest ROI, continually striving for enhanced efficiency and lead quality.
• Implement A/B testing routines to identify the most effective ad creatives, formats, and strategies, ensuring our campaigns remain industry-leading.
• Analyze and present campaign performance metrics, providing actionable insights to improve lead generation and campaign efficiency.
• Stay informed of the latest digital advertising trends, bringing innovative strategies and tools to our campaigns.
• Collaborate with creative and content teams to ensure ads resonate with our target audience and adhere to our brand guidelines.
• Drive continuous improvement by leveraging advanced digital metrics, insights, and best practices to inform and refine our advertising strategies.

Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5+ years of in-depth experience in digital advertising, with a proven track record of managing successful campaigns on platforms like Facebook, Google Ads, and LinkedIn.
• Certifications in key digital advertising platforms, such as Facebook Blueprint or Google Ads, are highly desirable.
• Strong analytical skills, with a proficiency in tools like Google Analytics.
• Demonstrated ability to drive quality MQLs through digital advertising.
• Excellent communication skills