Digital Acquisition Manager

We are looking to hire a strong leader in the Digital Acquisition squads of the bank who would be a key enabler in leading growth of bank’s digital businesses.

Roles & Responsibilities :

1. Develop and implement Digital business growth strategies:

• Define digital first product value proposition, identify target customer segment and relevant product USPs

• Acquire customers through digital marketing including Performance Marketing, SEO, ASO, Influencer Marketing, Referral marketing etc.

• Continuously optimize journey funnel through CRO levers to improve conversion and to eliminate friction points

• Plan and execute campaign and journey optimization experiments for consistent business expansion and cost reduction

• Lead policy discussions if required for better growth

• Ensure that all digital marketing activities adhere to regulatory guidelines and internal risk management policies

2. Market Analysis:

• Benchmark competition for similar products, ensure competitive offering by the bank

• Study continuously evolving acquisition strategies, channels, campaigns and keep experimenting with them

3. Tracking Performance Metrics:

• Define and track end to end KPIs for digital business growth

• Track relevant input metrics, to diagnose issues and identify opportunities for business expansion

4. Collaboration

• Coordinate with key stakeholders to ideate, build, and manage smooth processes

5. Capability Building and Team management

• Provide coaching and mentorship to team members to help them develop their skills.

• Identify capability building needs and facilitate skill development programs as necessary.

Key skills and background:

• Experience in digital business growth preferably within the banking or financial sector

• Proficiency in digital marketing, funnel hacking, digital product strategy

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent leadership, problem solving, project management, communication and collaboration skills .

Minimum qualification:

• 5+ years of demonstrated experience in digital business growth including Digital Marketing, Funnel hacking, product strategy across banking / financial services / FinTech's / Consumer Tech companies

• MBA from Tier I/II business school; minimum of a bachelor’s degree from Tier I/II institute