Data Analytics - SQL ,SAS & Python
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Will own and support marketing analytics for card product/s to solve for business problems and enable business growth. A key area of analytical exercise is to evaluate effectiveness of marketing campaigns and perform P&L evaluation
Candidate has to have advanced working knowledge of tools like SAS, Python, SQL to perform data engineering. Ability to synthesize large volumes of data into meaningful insights and deliver actionable strategies in card services.
Perform advanced analytics to develop customer segmentation leveraging modeling tools to develop framework for differentiated offering strategies to deliver marketing efficiencies.
Interact regularly with business units, understand business goals and priorities and play the role of an effective partner to devise strategies with customer focused analysis and performance to realize growth opportunities. Support business growth targets by understanding business needs and providing concise, insightful and timely analytics for key trends through data analysis.
Candidate has to have advanced working knowledge of tools like SAS, Python, SQL to perform data engineering. Ability to synthesize large volumes of data into meaningful insights and deliver actionable strategies in card services.
Perform advanced analytics to develop customer segmentation leveraging modeling tools to develop framework for differentiated offering strategies to deliver marketing efficiencies.
Interact regularly with business units, understand business goals and priorities and play the role of an effective partner to devise strategies with customer focused analysis and performance to realize growth opportunities. Support business growth targets by understanding business needs and providing concise, insightful and timely analytics for key trends through data analysis.
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