Data Analytics Manager
Published date: 2024/01/10
- Location: Gurugram, Haryana, India
We are seeking a highly motivated and data-driven individual to join our team as a Data/Digital Analytics Manager. The ideal candidate will have a passion for understanding digital behavior and a keen ability to extract insights from data.
Responsibilities:
• Analyze digital funnels and intent through digital behavior to identify key areas for optimization and growth
• Create regular reports that provide insights into the performance of digital media campaigns across various platforms
• Utilize data to provide actionable, qualitative, and quantitative insights to the strategy, copy, and design teams
• Use tools such as Google Analytics, Facebook Insights, Instagram Insights, etc. to optimize creative campaigns and always-on content
• Utilize listening tools like Talkwalker and Sprinklr to extract relevant insights for campaigns, brand presence on digital, key brand-led conversations, and sentiments
• Conduct competitive research and analyze benchmarking data to drive relevant next steps for key brands
• Recommend website, influencer, and campaign optimizations
Responsibilities:
• Analyze digital funnels and intent through digital behavior to identify key areas for optimization and growth
• Create regular reports that provide insights into the performance of digital media campaigns across various platforms
• Utilize data to provide actionable, qualitative, and quantitative insights to the strategy, copy, and design teams
• Use tools such as Google Analytics, Facebook Insights, Instagram Insights, etc. to optimize creative campaigns and always-on content
• Utilize listening tools like Talkwalker and Sprinklr to extract relevant insights for campaigns, brand presence on digital, key brand-led conversations, and sentiments
• Conduct competitive research and analyze benchmarking data to drive relevant next steps for key brands
• Recommend website, influencer, and campaign optimizations
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