Data Analyst

Data Analyst & Campaign Operations-(WD51862) About DBS Bank DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognized for its global leadership, DBS has been named "World's Best Bank" by Euromoney, "Global Bank of the Year" by The Banker and "Best Bank in the World" by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named "World's Best Digital Bank" by Euromoney. In addition, DBS has been accorded the "Safest Bank in Asia" award by Global Finance, a leading New York-based financial publication, for 14 consecutive years from 2009 to 2023. For more information, please visit Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2019. This marked a key milestone for the bank, which has been present in India for 26 years. DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary. DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India. In 2016, DBS launched India's first, mobile-only bank – digibank, which now has ~1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World's Best Banks. Job Purpose • Design and develop Workflow in UNICA • Execute Marketing Campaigns based on Customer Life Cycle management (CLCM) and Real-time / Contextual triggers Key Accountabilities • Fully responsible for Day to day Campaign Operations • Execute Campaigns on Time • Zero Error in customer selection • Interact with Key Campaign Owners for Waterfall and QC Job Duties & responsibilities • Understand the Campaign requirements • Pre-Campaign analysis for Opportunity sizing • Execute Campaigns as per Calendar across channels on time • QC for Campaign Lists created • Create Monthly Campaign Data-mart for Released Lists across channels • Deliver regular campaigns KPIs reports Education / Preferred Qualifications Graduate / Post Graduate Core Competencies Hands on experience in IBM UNICA Opportunity Detection Good MS Excel skills Team player A positive, enthusiastic, committed and 'can do' approach Technical Experience and Competencies At least 1 to 2 Years Hands on experience Good Technical Skills – Tera Data, SAS Hands on Experience in Excel