CRM Campaign Sr developer

Requirement:
CRM Campaign Sr developer Experience: 4 to 10

Yrs Budget: 17 LPA Location: Chennai or WFH Job Description : To translate CRM plans and requests by setting up the campaigns to customers via Email, SMS, Direct Mail and online channels.
• Lead and develop a team of CRM Developers in the delivery of CRM campaigns and development of our marketing technology
• Deliver developments to our marketing technology capabilities and functionalities by completing updates and improvements to our systems or processes
• Support in the management and maintenance of our marketing technology
• Support the team of CRM Developers in their training of our marketing technology and personal development
• Manage operational processes to ensure the correct delivery of the customer communications.
• Ensure campaigns are compliant with all marketing permissions and data protection regulations, (e.g. CCPA and GDPR).
• Own the QC process across the CRM campaigns to ensure that they are as per the brief/plan
• Plan, coordinate and manage campaign tasks and communicate status
• Report on campaign running and marketing set up timescales
• Be proactive in improving the CRM campaigns, including their performance, efficiency, and quality
• Champion Marketing and CRM operational best practices, strategic objectives, and principles Key KPI's :
• Delivery of campaigns through the technology (both volume and timescale)
• Accuracy of campaigns and communications set up
• 100% adherence to data protection rules (CCPA and GDPR)
• Optimizations of Marketing Technology processes or features
• Contribution to performance of the CRM Campaigns Essential (4+ Years of experience)
• Adobe Campaign Classic or Standard
• Experience of executing email marketing campaigns using CRM technology
• Technical Skills Needed o HTML o SQL o Javascript
• Microsoft Office skills
• Building target audiences using data and customer segmentation Desirable :
• Adobe Analytics
• Adobe Target
• Other Experience Cloud Products (AEP, People Core Services, Launch etc.)
• Line management
• Marketing automation
• Jira