Creative Copy Writer

Job Title:

Copywriter for Brand Solutions and Marketing Strategy Unit at Rajasthan Patrika

Job Summary:

Rajasthan Patrika, one of the leading newspapers in India, is seeking a creative and talented Hindi Copywriter to join our Brand Solutions and Marketing Strategy Unit. The Copywriter will be responsible for developing compelling and engaging copy for a wide range of print and digital marketing materials, including but not limited to advertisements, social media posts, brochures, and promotional campaigns. The successful candidate will have a passion for writing and a deep understanding of marketing and advertising strategies.

Key Responsibilities:

· Collaborate with the Brand Solutions team to develop content for creative concepts and ideas for campaigns, advertisements, and other marketing materials.

· Write clear, concise, and compelling copy that effectively communicates the brand's message and appeals to the target audience.

· Ensure all copy is consistent with the brand's tone, voice, and style guidelines.

· Conduct research to gain insight into the target audience, market trends, and competitors.

· Edit and proofread copy to ensure accuracy and adherence to brand guidelines.

· Work closely with Editorial and Design team and other team members to ensure that copy and visuals work seamlessly together to achieve the desired marketing goals.

· Meet deadlines and manage multiple projects simultaneously.

Requirements:

· Bachelor's degree in advertising, Mass-Com, Journalism, or a related field. Any expertise in Hindi Language will also be welcomed.

· Minimum of 2-3 years of experience in copywriting for advertising, marketing, or branding.

· Excellent writing, editing, and proofreading skills. Proficiency in English speaking and communication.

· Strong understanding of branding, marketing, and advertising principles.

· Ability to write for a variety of mediums and adapt to different tones and styles.

· Strong research and analytical skills.

· Excellent communication, collaboration, and interpersonal skills.

· Knowledge of regional dialects and cultures of Rajasthan will be an added advantage.

We offer a competitive salary package and a creative and dynamic work environment. If you have a passion for writing and are looking to join a leading media company, please submit your resume and a portfolio of your work for consideration at preena.kalra@in.patrika.com