Creative Content Writer

About the Company : Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customised diet plans, and more! Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar haircare solutions category. Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year. Required Skills : Creative writing, copywriting, scriptwriting, proofreading Experience Required : 2-3 years Salary : Up to 6 LPA Primary purpose of the role: ● Effectively planning creative solutions and aiding in defining the scope of work across all verticals along with Head of departments ● Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients ● Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings ● Coordination with the all Internal Departments for all the Brand requirements from planning till execution and follow up with the team Major Responsibilities: ● Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to avoid rework and ensure that the client’s needs are met. ● Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors etc. for the respective brands ● Ensure that the Creative team contributes to Innovative & Interactive Digital Media solutions that help the different teams to excel in their campaign ● Ensure on time and effective communication with internal team to ensure that clients timelines are met ● Carry out in-depth research about the client’s brand and competitor brands, including previous campaigns run by the client’s brand along with competitor brands. Keep abreast with current emerging industry trends ● Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions ● Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets ● Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget ● Create content which is fact filled, interesting and appealing to the target audience ● Give suggestions and inputs to increase the SEO rankings for campaign Candidates who have wrote marketing or advertising content or having digital marketing or advertising experience will be preferred